Cassandra Lord

Director of Agency Services

Seasoned with over 15 years of proven, strategic, multi-channel marketing, Cassandra has a wealth of agency experience. She began her career in medical education and traveled the world working with Key Opinion Leaders across multiple therapeutic categories. Seeking additional opportunities for growth and knowledge, Cass transitioned to the promotional agency side of the business where she has led account management of campaigns for over 5 major pharmaceutical companies and 11 brand launches.

As the Director of Client Services and Brand Strategy, Cassandra is responsible for the management of all phases of agency services and creative projects for both external and internal clients. She is a problem solver who analyzes markets and helps clients to develop business plans and goals for their services. Working across multiple brands she partners closely with both the account and creative leads to define, craft and optimize comprehensive strategic programs that drive engagement with brand messages and products.

Outside of work, Cassandra has a passion for travel. Having grown up overseas, she has lived in 3 countries and visited 16. Her current interest is in exploring the US with a goal of visiting all 50 states. To date, she has visited 33.