Dentsply, now Dentsply Sirona, is the world’s largest manufacturer of professional dental solutions. We created the brand identity and logo for ‘Volo’, their new brand of wipes aimed at dentists. Volo’s size – 20% larger than the standard – was a clear differentiator. So we created a brand logo that emphasized its size and scale, and used blue to evoke a sterile clinical setting. A ‘gloved hand’ mnemonic, showing how Volo would perfectly fit user hands and needs, was featured in its packaging and advertising collateral. Finally, its triple functions of ‘disinfecting/ deodorizing/cleaning’ were distilled into the tagline, helping Volo wipe away the boundaries of three product categories.