After our brand design of Dentsply Sirona’s new dental wipes, we created a multi-touch advertising campaign to drive user awareness, engagement and trials. Volo’s larger size compared to other wipes, and the resulting speed and economy, were highlighted in the campaign theme of ‘Go Big’. Print collateral dramatized the difference in sizes and explained why ‘Bigger is better’. Online banner ads and the microsite helped drive trials and special web-only offers. Volo’s ‘handy’ size was also translated to branded merchandise such as tumblers, t-shirts, totes, and true-to-scale notepads. All the pieces stacked up to help Volo make a larger-than-life impact right out of the box.