Lavazza and our friends at Ignition wanted to kick off a new campaign in time for the US Open. The ‘90s tennis icon Andre Agassi would announce “I’m Back” as Lavazza’s spokesperson. We helped flash mobs gear up as Agassi in record time. Literally head-to-toe… from customizable headbands that replicated the signature Agassi mullet to custom-branded tennis polo shirts and matching spandex shorts. And they all played a part in unique flash mob performances across NYC that went viral.
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