Every detail matters in branding. The stakes are especially high when the result is online for everyone to see. CENTURY 21 had created a new brand identity with a vision to ‘defy mediocrity and deliver extraordinary experiences’. We created a stage set for interviews that brought this to life. Everything – from the backdrop and floor, to the choice of furniture and colors – was carefully created to reflect the brand qualities of leadership, personal rapport and perfection. The interviews with C21’s business leaders and agents are posted online. And even if viewer attention shifts from the words to the visuals, we help to keep it on brand.