Vascular access complications are a global health concern that hurt everyone – patients, clinicians and hospitals. But with the right approach, they can be prevented. We helped Becton Dickinson do just that. Our agency worked closely with BD’s teams in North America, Europe and Asia to develop and roll out its many elements: assessment reports, print and digital collateral, clinical training presentations and a brand toolkit. The resulting program continues to help hospitals around the world reduce complications significantly and make patients safer.