BD Simplist is a line of ready-to-administer prefilled generic injectables that make it easier for hospitals to manage their medications and reduce assembly errors. Using the mnemonic of a ‘Rubik’s Cube’, we created print collateral that presented the problem to healthcare pros. Other pieces offered parts of the solution – including how they could convert their existing med stations to include BD Simplist. With clear messaging and step-wise guides, we helped to make a complex task quick and easy. Just like the product!