ADP ‘Evolution of Work’ Campaign: Darwin’s theory of evolution applies to all jungles – natural or concrete. And as the way we work evolves, the companies who adapt will attract the best talent. We helped bring this campaign idea to life for ADP with a multi-touch strategy for high-profile prospects. It combined the digital (with targeted email campaigns and LinkedIn ads) with the physical (through innovations like Forbes cover wraps and mailers.) And as a high-tech callback to Darwin’s journal, business heads received an ‘infinitely reusable Everlast Rocketbook’ in the mail, inviting them to ‘rewrite the rules’ of their organization.